Bella Hadid Turns Designer For One Of Her Favourite Brands
You’ve got to love social media especially if you’re a fashion junkie. Because forget press releases and communiqués, the fad today among celebrities and brands is announcing their biggest associations and collaborations personally to their fans via the Internet. Rihanna dropped the news of her FentyXPuma collab on Instagram last month. And no, if you were thinking RiRi was the one to take this up first, it didn’t really start there. Back in April, designer Jason Wu released his “sister” clothing line, Grey Jason Wu on social media as well.
Now we’ve got one of our favourites adapting to this trend way too quickly. We’re talking about none other than supermodel Bella Hadid. The Victoria’s Secret Angel took to Instagram to announce her upcoming collaboration with luxury company Chrome Hearts. While not much has been revealed yet, the one thing we know for sure is that the 20-year-old model is following her sister Gigi Hadid’s footsteps by turning designer for the LA-based fashion label.
Her Instagram news feed read: “So damn excited! You have no idea what’s coming! My new collection with @chromeheartsofficial, designed by me, shot by my angel mother @laurielynnstark. CAN’T wait for you all to see what we’ve made!”
Looks like the lookbook will be shot by LA-based photographer Laurie Lynn Stark, who is also co-owner and co-designer for Chrome Hearts.
Bella made this announcement with a picture in which she is wearing a crop top emblazoned with the letter B as well as the brand name. Given it is Junior Hadid, we’re super excited because we know that this line is sure going to be both fun and young, to begin with. Not to forget that it’s going to be an uber stylish label too. I’m so looking forward to this one. Scanning all mediums in a hope to hear more about the collab soon… So keep watching this space.
Pic Credit: Instagram