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Kat Diaries: The Inimitable Style Influencer That Has Us All Inspired

 
by Jharna Pariani

KAT Diaries: The Style Influencer That Has Us All Inspired, Appearances

If there’s one woman qualified to comment on the trends, tips and tricks we need to try this season, it’s Khushnaz Turner. With over 25k Instagram followers under the name KAT Diaries — Khushnaz has an enviable wardrobe with an ever evolving sense of feminine style, showing us that we can have it all as she juggles being a full time mum with being a full time fashionista — she is quite literally an inspiration to a lot of us. Fashion bloggers out there are a dime a dozen so it takes someone special to stand out from the crowd and her key is that she doesn’t dress to adapt to particular trends, rather just shoots what inspires her, which in return offers some serious depth and creativity. We caught up with the Insta-famous stylista to talk everything — from her love of underrated brands, to how-to nail summer trends, to the serum that gives her that youthful complexion…

You’re a seasoned blogger with a serious following. Tell us, how did you get started?

Two years ago, somebody suggested that I should start blogging, but then I just laughed it off thinking its a bit too late for me and I’m probably too old. But a month later, I started giving it a lot of thought and while I was traveling, I had my husband take a few pictures of me and that’s really how it all just started. People would ask me if it’s an ordeal for me to be dressed up all the time but what you see on the blog, besides the makeup is how I truly dress in real life. Even for something as simple as visiting my mum’s home, I will have an entirely co-ordinated look — you’d never see me in a pair of sweats or anything too casual!

Where do you get your style inspiration from?

I used to be a stylist before this, so if I may say so, this comes really naturally to me — you can throw anything my way and I will be able to curate a look. But of course, I keep taking inspiration from other style influencers and articles I read in fashion magazines — it could just be anything that strikes me as inspiration.

Khushnaz Turner, KAT Diaries, Fashion blogger interview, Appearances

What’s your strategy for growing and keeping your social media followers?

Something I’ve realised over time is that the content needs to be really good and you need to be really different. Each week I am trying to better myself and make sure that I’m upping the ante every month, whether its collaborations or personal style. Also, when I curate my looks I always make sure that its universally appealing to everybody and people should be able to relate to that — for this I always keep a larger mix of high street brands than luxury, as not everyone can relate to the latter.

Khushnaz Turner, KAT Diaries, Fashion blogger interview, Appearances

https://www.instagram.com/p/BhLhCkfnIvs/?taken-by=kat_diaries

What is the best advice for putting together a foolproof outfit?

I’m very insistent on dressing for the occasion, so firstly know where you’re headed and what is expected of you. Second, I personally believe that it’s better to be over-dressed than to be under-dressed and that has helped me in good stead all my life — people may think you’re a bit extra, but at the end of the day, everyone notices you.

What are some of your biggest trends for the summer?

For the summer I’m always keen on florals, head-to-toe whites, lots of bright colours and co-ordinated twin sets.

Khushnaz Turner, KAT Diaries, Fashion blogger interview, Appearances

Khushnaz Turner, KAT Diaries, Fashion blogger interview, Appearances

Do you have an effortless outfit formula? If so, what is it?

The easiest thing for women to do is just put on a dress! There is absolutely no co-ordination required for it, all you have match are shoes and bags. And, when in doubt always stick to a pair of nude pumps, it’s the best cheat to appear slimmer and look polished. 

Khushnaz Turner, KAT Diaries, Fashion blogger interview, Appearances

Style Quick-Fire:

  • The one thing from your wardrobe that you absolutely couldn’t live without…. My white pumps.
  • The one thing you’ll let yourself splurge on… Handbags, always! 
  • Your favourite designers are… Mrs Self Portrait, Zimmermann, 431-88 by Shweta Kapur, Payal Singhal Abu Jani & Sandeep Khosla and Gaurav Gupta.
  • Your beauty essentials include… Estée Lauder’s Advanced Night Repair Serum, a Bobbi Brown concealer and M.A.C retro matte lipsticks.
  • Your go-to under the radar brands to shop from… Showpo, Three Floors, Bardot, Shopbop, Revolve and Nasty Gal.
  • If you had to describe your personal style in one word it would be… Elegant!

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