LFW 2017: Wearable Silhouettes, Summer Vibes AND Disha Patani At Label Ritu Kumar

by Kiran Kaur

Lakme Fashion Week Winter Festive 2017, Ritu Kumar, MyFashgram

“I always felt the collection should be represented by how many people wear it. It should go to many more places, even small cities,” cited Ritu Kumar at the press con for the ongoing Lakme Fashion Week Winter/Festive 2017 while also adding that fashion is not for the rich alone. And from her vast repertoire of work, be it bridal or urban wear, it is safe to say that the designer has lived up to her ideology through and through. Because let’s face it, when thinking of pragmatically chic fashion, the one brand that often pops up in conversation is that of Label Ritu Kumar. The label is out with yet another blend of light fabrics, comfortable silhouettes and a, hopefully, affordable range with their new collection, Sweet Surrender, which they presented on Day 1 of LFW Winter/Festive 2017.

Celebrity Muse

Given their motto to make fashion available to everyone, it was befitting to bring on board a showstopper who’s known for her fashionably stylish girl-next-door vibes… Disha Patani. The actress donned a strapless midi dress crafted out of sheer embellished with multicoloured, embroidered floral motifs and layered over a white strapless corset and shorts set. Patani also sported white fishnet stocking which incidentally was a constant with several looks in the show and stepped into a pair of peach ballerinas to match the flowers on her dress.

Lakme Fashion Week Winter Festive 2017, Ritu Kumar, MyFashgram

Disha’s outfit was further made cool with her funky accessories including a pair of silver dangler and a couple of silver and pearl hand stacks. Her curly locks aptly went with the tropical vibe her dress was giving off as were her bangs. Winged eyes and coral lips rounded off Disha’s look perfectly.

Trend Alert

If we were to assign one word to sum up Label Ritu Kumar’s Sweet Surrender collection, it would have to be ‘tropical’ which was evident in every aspect of the collection right from the light fabrics to the florals prints to the summery silhouettes to that of the colour palette. And the theme became even more pronounced with graphics of beaches and sea waves in the backdrop. As was promised, the collection comprised of silhouettes that were pretty and wearable with not a single piece that could not be worn off the ramp. This included drop-shoulder midis, strapless playsuits, shirt dresses, tiered skirts, crop tops, frilled tops, sleeveless maxis and body suits, all crafted out of cottons, silks, georgettes and lots and lot of sheer. And though, floral prints almost monopolised the collection (with a few abstract prints and some solid), these bold, colourful prints were interspersed with interesting ruffle and frill details.

Lakme Fashion Week Winter Festive 2017, Ritu Kumar, MyFashgram

Incidentally, corsets and corseted belts were not just popular at Masaba Gupta, they enjoyed a place of pride at Ritu Kumar with either corset bodices in dresses or corseted belts that were teamed with maxis, minis, jumpsuits and skirts.

Lakme Fashion Week Winter Festive 2017, Ritu Kumar, MyFashgram

Like we earlier mentioned, the colour story also boasted of various hues of a typical tropical day including shades of orange, blue, green, coral, brown, grey, black and white.


From the wonderfully wide range that the designer presented what attracted us the most were these…

Lakme Fashion Week Winter Festive 2017, Ritu Kumar, MyFashgram

Image Credit: Viral Bhayani

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