Zink London: The Brand That’s About To Blow Up In Your Closets
With its feminine flair and attention to detail, Zink London has undoubtedly become a fashion girl favourite. In addition to having loads of gorgeous pieces to choose from, the brand has built a name for itself by offering a vibrant collection for the young women inspired by the streets London and the ramps of Milan as it offers 5 new styles every week to help us find something new and fresh always. Above all else, they always seem to be one step ahead of the latest trends, and this season is no exception. From fun summery prints to simple, understated silhouettes, you’re going to want all of these pieces! Read on, as we spoke with Vivek Goyal and Malini Singhal, the directors and co-founders of Zink London about their latest summer collection.
Tell us a little about the 2018 Spring Sumer collection…
Summer is synonymous to different things for different people; for some, it may mean a cold ice cream on a hot sunny day and for some, it may mean a relaxing day by the beach. Spring is a lovely reminder of how beautiful change can truly be — it brings along with it a breath of fresh air and everything seems more alive. We decided to mix this summer nostalgia and spring freshness with our inspirations — our Spring Summer 18 collection “Seize the summer” is all about casual glamour, reminding you that comfort and fashion go hand in hand. Additionally, for our summer collection Korean fashion acts as a major inspiration — with Seoul at the verge of fashion world domination it was a must to take inspiration from this fashion giant. The collection is available in diverse fabrics choices, ranging from Tencel, to rayon, viscose, poly blends and many more.
What are the main trends the can be spotted in your current summer collection?
Shirt collars, frills, tie-ups and layering tend to be some of the key trends. From lace-up, smocking ruffles, embroidery to one shouldered pieces, bardot and peasant blouses, we have it all! The collection focuses a lot on shift and tent dresses which are one of this season’s hottest trends. For this season, we continue to share our mutual love for shimmer with sophisticated embellished top and maxis. Also spot the use of beautiful summer florals, quirky animal prints and geometric abstraction inspired by this season’s runway trends.
How should the key pieces from the collection be styled?
Summer styling needs to be fun and fresh and believe us that is the only rule you need to follow. Try keeping the silhouettes relaxed and comfy because fashion and comfort go hand in hand but we are also totally game for those ultra glam evening looks.
Did this collection have a particular muse in mind while it was being designed?
Our forever muse is the “Zink She”— she is young, urban, fearless, aspirational and empowered and that is all we keep in mind while designing our collection.
Each looks seems to have a distinct styling approach, were there a few looks kept in mind while developing this range?
Yes indeed, we always have a distinct look in mind when designing each collection as per the trend forecast. So you can curate looks as per occasions like office wear, brunch, date night, campus chic, as all the looks are aptly styled for them.
What is the price range like on this collection?
We have a varied price range starting from Rs. 999 to 3499 and for the winter collection it can go up to Rs 4999. Since our focus is fast fashion, our price strategy is giving value for money.